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Below is an excerpt from Executionists.com website giving examples of what they charge for similar services. Although MHK doesn't offer all of these, you can quickly see the potential savings offered by MHK Web.
According to Executionists.com on average, the following figures can be applied to estimating the cost of a small business website. This information is meant as reference material for your convenience. MHK Web doesn't offer all of these services.
Important Factors that Contribute to Website Cost?
When preparing to budget web design costs, be sure to ask yourself the following questions:
Discovery and Documentation
For the best outcome, all new websites projects should begin with a required "discovery and documentation" process. This process helps define three important elements:
Interface design - also referred to as visual design or the site's "look-and-feel" - incorporates your branding, all your photos and images, even your page layouts. Don't assume that if you already have a pre-made template you won't need images or layouts re-done. Interface design is usually an iterative process, meaning that the designer will show you several options and then modify them based on your feedback to arrive at an approved design. For a small business website, budget $1,200 to $3,500 to get you from concept through to the final design that will be handed off to the developers for programming. Don't skimp on the interface design; if you do, today's sophisticated visitors won't give your website a second glance.
Mobile and Responsive Design Costs
Because mobile devices have become critical to online success, your design should be at the very least mobile-friendly. The best designs are "responsive," meaning designed to automatically adjust their layout to look good and function easily on multiple devices: smartphones, tablets, and desktop/laptop computers. Creating a responsive design can cost 20% to 30% more than a site designed solely for a desktop web browser (the price of progress). This additional cost can be attributed to the extra effort the interface designer makes to design the site's appearance and function on the various devices, which in turn will have to be programmed by the programmer. Finally, more testing is required before the site is ready to launch. Today almost all Executionists' projects include responsive programming.
New Sites Often Cost More Than Redesigns
Remember, when you're starting a new website from scratch, so is the web designer. With no existing elements to work from, the designer can't look at an existing site and study your current online brand nor can the design team examine the features and functionality that will be carried over to the new website and improved upon.
Costs for Content Creation and Insertion
When it comes to adding content, the least expensive model for small business owners is to create all the content on their end and insert it into the site via a content management system (CMS). Most designers have no problem delivering a blank design template that the client would populate with text and images. But if you want the design firm to add your content and adjust the layout of the text, you should budget $100 to $150 per page..
Images and Graphics
Budgeting website graphics is tricky because images can range from $10 each for cheap stock images to hundreds of dollars each for custom or high-end stock images. Incorporating compelling and appropriate graphics can make a huge difference in the effectiveness of your website. On the low-end, budget at least $100 for stock images. Remember that a good designer can make a cheap image look like a custom one.
But that's not all. You will also need stock icons and buttons to compliment your design. Add $50 to the budget for these graphic elements.
Programming Special Features Often Cost Extra
A ton of extra features are available that web developers can integrate into your site to improve your business, but these extras can add up. Some features may be "included" in your website framework - but beware, just because they are "included" doesn't mean that they look or work the way you would want. The estimates below reflect the general requirements we have seen, however, many factors can push these costs even higher. If you don't see your add-on here, just give us a call and we can provide an estimate.
According to Executionists.com The majority small business websites that they design, develop and launch range from $6,000 to $20,000. Using the a la carte estimates above you can see how quickly elements and functionality add up. Another way to break the budget down is to assume:
Websites don't just maintain themselves. The best websites change all the time as their strategy is tweaked and updated. Maintenance is something that most businesses forget to budget, often because they think that they can do it themselves. But the first time you delete your entire home page by mistake and lose eight hours of sales while you're trying to get it back up and running, you'll wish you'd spent the extra money on a maintenance contract. Make sure your web developer offers post-launch maintenance; many don't because they can't be bothered with clients calling with small requests.
Maintenance contracts vary greatly depending upon what you expect from the firm. You should budget a minimum of $250 per month to have a designer/developer on call if you have a problem that you can't fix. And if you expect them to do additional work such as creating new images, adding new content, maintaining social media or newsletters, etc., expect the price to go up. Executionists offers several customized, full-service maintenance plans.